NATIONAL RETAIL PROGRAM: TOMMY IN-STORE ACTIVATIONS
In a nation-wide effort to help rebrand Tommy Hilfiger to simply 'Tommy’, we teamed up with the iconic brand to help facilitate their national transformation.
194 managed the Sound Design, Entertainment and Event Production at every Tommy retail location across Canada. We hand selected 18 artists to perform at each retail location nation-wide, during the busiest days of the 2010 holiday season. By conducting an initial sonic brand audit, we established a set of musical guidelines for our artists to follow. The carefully curated selection of music and programming provided by 194 created a comfortable, yet distinct atmosphere for what was always known as a 'classic heritage brand'. This not only led to consumers becoming aware of the major shift in this iconic brand, but it also resulted in an increase of in-store sales.