Josephine Cruz aka JAYEMKAYEM is a DJ, radio host and music curator currently based in Toronto. Whether she’s making appearances at some of Toronto’s most high profile events; or traveling abroad to play such iconic venues as Le Bain in New York City, the Echoplex in Los Angeles or Le Baron in Shanghai, she’s constantly spreading good vibes and good times with her eclectic selections that span the genres of rap/trap, R&B, grime, UK garage and beyond. She was a music journalist before ever stepping behind the decks, so it makes sense that this Calgary transplant has become known for her progressive sets that have seen her play venues across the world—from Montreal to New York to Indonesia—as well as share the decks with such names as Venus X, Virgil Abloh, Stretch Armstrong, Boi-1da and more; and open for such artists as Skepta, Playboi Carti and AJ Tracey. She is also the co-founder of Toronto’s first pop-up radio station, Istolethesoul FM.
Corporate clients include Nordstrom, Saks Fifth Avenue, Nike, Jordan, adidas, Sephora, Lululemon, Urban Decay, Red Bull, TIFF and Vice, among others.