ABSOLUT MAKERFEST
WHAT
In support of Aboslut's "Transform Today" campaign, the brand threw a series of events in Vancouver, Montreal and Toronto. The jam-packed event at 99 Sudbury in Toronto highlighted millennial "maker-culture" and featured activations such as personalized custom-made leather key chains and bracelets, bar bots that prepared and poured drinks and 3D printing stations. Q-Tip and Theophilus London performed at the event.
WHERE
99 Sudbury // Toronto, ON
WHEN
August, 2014
WHO
Absolut Canada // Boom Marketing
HOW
Boom Marketing called on us to support Absolut's efforts by providing influencer marketing support to get the word out, as well as talent and Entertainment support the headlining acts. Some of our premiere talent opened the show, playing a DJ set that energized the crowd and set the stage for the headliners.
