In a nation-wide effort to help re-brand Tommy Hilfiger to simply 'Tommy’, we teamed up with the iconic brand to help facilitate their transformation. We provided musical control at each and every Tommy retail location across Canada and enlisted 18 artists to perform at the 18 retail locations across the country during their busiest days of the 2010 holiday season. The music styling and programming provided by 194 created an inviting and memorable atmosphere for shoppers. This not only led to consumers becoming aware of the major shift in this brand, but it also resulted in an increase of in-store sales.

We Provided:

  • Entertainment
  • Music Strategy
  • Event Production