DO YOU KNOW WHAT YOUR BRAND SOUNDS LIKE?
It has never been more important to harness the power of music and sound as part of your brand's positioning. The strategic use of sound can play a pivotal role in positively differentiating a product or service, building trust, creating preference, enhancing recall, and even increasing sales.
Studies show that relevant sounds and audio cues can influence people in ways marketers dream of; auditory cues can increase the speed of a visual search, enhance an experience (online and offline), and even improve the perceived taste of food and wine.
It is no secret that certain brands have been leveraging sound and music as part of their brand experience for decades (Apple, Coca Cola, McDonalds, Netflix to name a few), yet the majority of companies continue to miss out on an this important opportunity.
The power of sound and music has the unique ability to transcend language, culture and even visual stimuli. An audio strategy that is well thought out and well executed is able to convey a brand's ethos, values, personality and promise. This a priceless asset that can be deployed across numerous platforms, including web, apps, digital, tv/film, radio, experiential, in-store, and any other instances in which a brand interacts with its audience.
The process of condensing a multimillion dollar brand into a few seconds of audio can be tedious and challenging work, yet effective audio branding can be more powerful than paid spokespeople, expensive media-buys, and even visual logos.
Audio brands will undoubtably become an increasingly important part of marketing strategy, especially as brand's fight for the shortened attention span of those whom they wish to create an emotional connection with.
We are able to audit your current audio strategy and develop an effective and authentic use of sound to compliment your brand values, while simultaneously building trust and advocacy amongst your customers and employees.
If you do not yet have an audio branding strategy in place or are interested in learning more, be sure to contact us today.
5 TRUTHS ABOUT THE IMPACT OF MUSIC:
1. People rank music as more difficult to live without than sports, movies and news/social media
2. Playing the right music in your business makes customers stay longer
3. Music played in your business affects your customers' opinion about your brand
4. Music enhances wellbeing amongst employees in workplaces
5. People think it is important that musicians and songwriters get paid for music being played in public spaces
Sonic Brand Audit
Audio Production For Digital, TV & Film
Music Strategy & Direction
Customized Playlist Curation
Sound Design & Original Composition