The 194 Group is a full-service agency known for delivering outstanding events and experiences worldwide. We began as a music agency in 2010 and have since grown into a multi-faceted company that specializes in event production and management, entertainment procurement, sonic branding and marketing strategy. 

Today, The 194 Group produces high profile events, weddings, fund raising benefits and brand experiences throughout North America, Asia, Europe and The Middle East. 

Our team of professional, friendly and highly knowledgable planners are available to cater to specific requirements, bringing your vision to life and working with you to produce an unparalleled result, no matter how grand the vision may be.  

We aim to make this process seamless and enjoyable providing you with the finest VIP client experience available. The 194 Group prides ourselves on giving maximum value for spend, researching options and working at all times to your exact budget and requirements. It is our success in this area that allows our clients to come back to us time and time again for fantastic events.


Event Production & Management
We design, build and manage events of all types and sizes. Whether a private dinner for 20 or a gala for 2000, our team is able to seamlessly execute all of your event related needs. 
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Sonic Branding & Music Strategy
We are experts in the field of sonic branding and music strategy. We are experts in the field of sonic branding and music.

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Talent & Entertainment
Our roster of award winning talent performs worldwide.
Our roster of award winning talent.

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Marketing Strategy
We build creative experiential, digital and proximity marketing programs. Our roster of award winning talent performs.

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